Search engine optimization (SEO), otherwise called “search engine marketing,” is the process of increasing the number and quality of site visitors to a web site or a web page via search engines. Unpaid visitors may also come from other types […]
Search engine optimization (SEO), otherwise called “search engine marketing,” is the process of increasing the number and quality of site visitors to a web site or a web page via search engines. Unpaid visitors may also come from other types of search queries, such as image search, video search, news search, industry-specific vertical search engines, and paid search. The quality and volume of site visitors are proportional to the popularity and reputation of the web site. Hence, if the web site has good content, it will draw more visitors and has become more popular and profitable.
One important reason for SEO is that the leading search engines,
Google, Yahoo!, and MSN, use algorithms that are programmed to scan websites and rank them for relevancy. These algorithms are very complicated and changing, so even professionals have difficulty with them. Thus, it is important for webmasters and designers to hire professionals who can optimize a site for the leading search engines and make sure that the rankings are consistent.
Black Hat SEO, on the other hand, uses techniques that are considered unethical by many webmasters and designers and may cause damage to a site’s visibility and profitability. The main objective of black hat SEO is to dominate or “stuff” the search engine results with spam links, automated software applications, paid text links, and other means. It is estimated that over 75% of all website traffic is driven by these practices, which can lead to website loss and even the cancellation of a site license by a major search engine.
In contrast, white-hat search engine optimization practices are based on proven techniques and research methods. They are generally accepted and implemented by millions of webmasters worldwide. Their main goal is to provide value to the users, not to drive them away. To do this, webmasters will create original, quality content and add relevant keywords to it. They also keep on making updates to their strategies, so as to stay in the competition.
When creating sites, it is very important that they meet the standards set by search engine optimization criteria. This is where a professional SEO services company comes in. Their job description is to make sure that websites meet the necessary requirements and are visible to users. In addition, the websites should be able to generate a large volume of web traffic and have a high ranking in search engine results.
Black hat SEO methods make use of several methods to manipulate search engines, but usually rely on some type of unethical tactics. They include cloaking, link harvesting, article writing, paid promotion and spamming. Web developers and marketing professionals will tell you that these practices are considered unacceptable. It is against the rules for SEO services companies to use any of these tactics. Instead, they must stick to white hat optimization techniques only.
On the flip side, natural language processing plays an important role in search engine optimization. Natural Language Processing (NLP) is based on the idea that people use words to describe a particular subject. As such, if you can learn to effectively manipulate natural language queries, you can craft effective web content. Google, however, made a decision to remove NLP techniques from its search query result pages back in 2021.
So, what does all this mean for us small web developers?
- If you are thinking of using SEO services to help increase your internet exposure and brand awareness, you have to remember that you have to use ethical methods only.
- In short, you have to avoid Black Hat search optimization techniques.
- By doing so, you can ensure better internet exposure for your business and/or products/services.